Lapima Eyewear: Bold Brazilian Craftsmanship Meets Avant-Garde Design

Lapima is a distinguished Brazilian eyewear brand that seamlessly blends avant-garde design with artisanal craftsmanship. Established in 2016 by Gisela and Gustavo Assis, the brand has rapidly garnered international acclaim for its unique approach to eyewear, drawing inspiration from Brazil's rich cultural and natural landscapes.

Origins Rooted in Brazilian Heritage

The inception of Lapima was driven by the founders' desire to revitalize Brazil's artisanal eyewear industry, which had seen a decline in the 1990s due to mass production shifts. Gisela and Gustavo, both deeply influenced by art and architecture, envisioned a brand that would honor traditional craftsmanship while introducing contemporary aesthetics. Their commitment led them to establish their own atelier in Campinas, a city renowned for its sunny climate, providing an ideal environment for their creative endeavors. 

Design Philosophy: A Symphony of Nature and Architecture

Lapima's designs are a harmonious fusion of Brazil's exuberant nature and modernist architecture. The brand's aesthetic is characterized by bold lines, sculptural forms, and a vibrant color palette that reflects the country's diverse landscapes and cultural vibrancy. Each piece is meticulously handcrafted, embodying the founders' dedication to quality and individuality. 

Collections: Celebrating Individuality and Artistry

Since its launch, Lapima has introduced a variety of collections that cater to diverse tastes while maintaining a cohesive brand identity. Notable models include:

  • Carlota: Named after the founders' daughter, this best-selling model features a distinctive design that combines elegance with a modern edge.
  • Milly Bold Edge: A chunky aviator style available in tropical green, showcasing the brand's flair for bold and unconventional designs.
  • Lisa: An oversized square frame in ocean blue, reflecting Lapima's commitment to blending classic shapes with contemporary colors.

Each collection is produced on demand, aligning with the brand's sustainable practices and haute couture approach to eyewear. 

Artisanal Craftsmanship: The Heart of Lapima

At the core of Lapima's ethos is a dedication to artisanal craftsmanship. The brand employs a team of skilled artisans, predominantly women, who meticulously handcraft each piece in their atelier. This process ensures that every frame is unique, reflecting the personal touch and attention to detail that mass production cannot replicate. The use of high-quality materials, such as cotton-based acetate from Italy and precision-engineered hinges from Germany, further underscores Lapima's commitment to excellence. 

Global Presence and Recognition

Despite its relatively recent entry into the market, Lapima has established a significant global presence. The brand's eyewear is available in over 270 stores across more than 30 countries, including prestigious retailers like Barneys New York, Moda Operandi, and The Webster. This international acclaim is a testament to Lapima's unique design philosophy and unwavering commitment to quality. 

Lapima at Point Of U

We are proud to announce that Point Of U now carries an exclusive selection of Lapima eyewear. Our curated collection includes some of the brand's most iconic models, allowing our customers to experience firsthand the unparalleled craftsmanship and innovative design that define Lapima. Visit our store in Boston or explore our online catalog to discover the perfect pair that resonates with your unique style.

Experience the Fusion of Art and Eyewear

Lapima stands as a beacon of innovation in the eyewear industry, seamlessly blending artistic expression with functional design. By drawing inspiration from Brazil's rich cultural tapestry and natural beauty, the brand offers eyewear that is not only visually stunning but also a testament to the value of artisanal craftsmanship. At Point Of U, we invite you to explore our selection of Lapima eyewear and experience the fusion of art and functionality that each piece embodies.

More information: