PRESS Eyewear: Luxury, Craftsmanship, and Sustainability Now Available in Boston

At Point Of U, our Boston-based eyewear boutique, we're proud to offer PRESS Eyewear — a brand that epitomizes the fusion of luxury, craftsmanship, and sustainability.

Launched in Spring 2024 by seasoned designer Jeff Press, PRESS Eyewear is redefining the standards of high-end eyewear with its meticulous attention to detail and commitment to eco-conscious materials.

A Legacy of Design Excellence

Jeff Press's journey in the eyewear industry began in the late 1990s, with significant roles at renowned brands like Robert Marc NYC and Morgenthal Frederics. His passion for innovative design and sustainable practices culminated in the creation of PRESS Eyewear. Drawing inspiration from art, music, and cultural icons, Press crafts eyewear that resonates with individuality and timeless elegance.

The Collections: A Blend of Heritage and Innovation

PRESS Eyewear's debut features 22 meticulously crafted styles across four distinct collections, each available in optical and sun variants:

  • Streamline Collection: Inspired by automotive elegance, these frames are handcrafted in Japan from pure titanium, featuring custom OBE flex hinges and Zeiss bio-nylon lenses for unparalleled comfort and precision.
  • Dreamers Collection: Merging classic 90s aesthetics with modern construction, this collection offers pure titanium frames with a fresh, contemporary appeal.
  • Legends Collection: Celebrating iconic artists, these bold frames are made from exclusive custom bio-acetate, adorned with precious plated metal details, and equipped with Zeiss bio-nylon lenses.
  • Timeless Collection: Embodying classic and comfortable eyewear, this collection features vintage-inspired tones and modern elements, crafted with 6mm bio-acetate from Mazzucchelli and custom wire core tension hinges.

Commitment to Sustainability

Sustainability is at the heart of PRESS Eyewear's philosophy. Each piece is fashioned from eco-conscious materials, including bio-acetate and titanium, reflecting the brand's dedication to environmental responsibility. From packaging to product, PRESS ensures that every aspect of their eyewear aligns with sustainable practices.

Experience PRESS Eyewear at Point Of U

As an authorized retailer, Point Of U invites you to explore the exquisite craftsmanship and innovative designs of PRESS Eyewear. Visit our boutique in Boston or browse our curated selection online at mypointofu.com.

Discover eyewear that not only enhances your vision but also reflects your unique style and values.

Elevate your eyewear experience with PRESS — where luxury meets artistry and comfort.

More information: