{"title":"New Products","description":"","products":[{"product_id":"erasur-tokyo-tortoise-white-gold-w-brown-to-clear-ar-xx","title":"Erasur \/\/ Tokyo Tortoise - White Gold w Brown to Clear","description":"\u003cspan data-mce-fragment=\"1\"\u003eERASUR owes its flat, graphic proportions and vintage detailing to the current of optimism that permeated the 1950s: its modified cat-eye shape instantly summons the 3D glasses of theater patrons and decorative tail fins of American automobiles; its wishbone temple is luxuriously ensconced in Japanese acetate, combining the hallmarks of Americana with DITA's uncompromising commitment to comfort and style.\u003c\/span\u003e","brand":"Dita Eyewear","offers":[{"title":"Default Title","offer_id":45652235551014,"sku":"DTS507-53-02","price":550.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/7544\/2982\/files\/dita-erasur-tortoise_2.webp?v=1739880630"},{"product_id":"erasur-white-rose-crystal-rose-gold-w-dark-rose-silver-flash-ar-xx","title":"Erasur \/\/ White Rose Crystal - Rose Gold w Dark Rose","description":"\u003cspan data-mce-fragment=\"1\"\u003eERASUR owes its flat, graphic proportions and vintage detailing to the current of optimism that permeated the 1950s: its modified cat-eye shape instantly summons the 3D glasses of theater patrons and decorative tail fins of American automobiles; its wishbone temple is luxuriously ensconced in Japanese acetate, combining the hallmarks of Americana with DITA's uncompromising commitment to comfort and style.\u003c\/span\u003e","brand":"Dita Eyewear","offers":[{"title":"Default Title","offer_id":45652236730662,"sku":"DTS507-53-03","price":550.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/7544\/2982\/files\/dita-erasur-rose-crystal_2.webp?v=1740608424"},{"product_id":"falson-gry-slv-xz","title":"Falson \/\/ Grey - Antique Silver - Clear","description":"\u003cspan data-mce-fragment=\"1\"\u003eFalson envisions a bright new future for the panto frame, a model renowned for its keyhole bridge and articulated browline. Popularized by the trim aesthetic of the 1950s and embraced by smart-looking gentlemen from Madison Avenue to Pensacola, this style endures for its versatility and flattering dimensions. In Falson, DITA has tightened its footprint and rendered the frame with uncommonly lightweight materials for improved comfort and durability.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eFounded in 1995, DITA reinvented eyewear by transcending its conventions, creating a discreet luxury with product ranging from bold character frames to new interpretations of timeless shapes through innovative technology. With over 20 years in design and partners at the highest levels of manufacturing, DITA's expertise is unparalleled, earning a coveted reputation as a true leader in optical innovation.\u003c\/span\u003e","brand":"Dita Eyewear","offers":[{"title":"Default Title","offer_id":45652238926118,"sku":"DTX105-49-03","price":575.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/7544\/2982\/files\/dita-falson-grey-silver_3.webp?v=1740608423"},{"product_id":"falson-black-crystal-clear-white-gold-xx","title":"Falson \/\/ Black - White Gold - Clear","description":"\u003cspan data-mce-fragment=\"1\"\u003eFalson envisions a bright new future for the panto frame, a model renowned for its keyhole bridge and articulated browline. Popularized by the trim aesthetic of the 1950s and embraced by smart-looking gentlemen from Madison Avenue to Pensacola, this style endures for its versatility and flattering dimensions. In Falson, DITA has tightened its footprint and rendered the frame with uncommonly lightweight materials for improved comfort and durability.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eFounded in 1995, DITA reinvented eyewear by transcending its conventions, creating a discreet luxury with product ranging from bold character frames to new interpretations of timeless shapes through innovative technology. With over 20 years in design and partners at the highest levels of manufacturing, DITA's expertise is unparalleled, earning a coveted reputation as a true leader in optical innovation.\u003c\/span\u003e","brand":"Dita Eyewear","offers":[{"title":"49-20-148","offer_id":47290581877030,"sku":"DTX105-49-01","price":575.0,"currency_code":"USD","in_stock":true},{"title":"52-20-148","offer_id":47290582892838,"sku":"DTX105-52-01-Z","price":575.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/7544\/2982\/files\/dita-falson-black-gold_1.webp?v=1740608428"},{"product_id":"floren-navy-matte-crystal-grey-black-iron-xx","title":"Floren \/\/ Matte Black - Gold","description":"\u003cp\u003eDITA FLOREN is a lightweight optical frame that combines a slim acetate front with finely engineered metal detailing. This stocked Matte Black \/ Gold edition has a refined rectangular profile and a distinctly understated Japanese design language.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eMatte Black \/ Gold\u003c\/li\u003e\n\u003cli\u003eAcetate and metal construction\u003c\/li\u003e\n\u003cli\u003e49\/21-148 mm\u003c\/li\u003e\n\u003cli\u003eMade in Japan\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Dita Eyewear","offers":[{"title":"Default Title","offer_id":45652259143974,"sku":"DTX114-49-01","price":575.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/7544\/2982\/files\/dita-floren-dtx114-49-01.jpg?v=1789718039"},{"product_id":"lettere-black-black-swirl-xx","title":"Lettere Black","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWith the expressive grace of an artist’s brush, LETTERE echoes the prominence of the circle in Korean calligraphy using the latest advances from DITA’s optical design practice.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe gentle curves and slightly elliptical shape of LETTERE’s acetate frame resemble Hangul, the alphabet that’s been used to write the Korean language since the 15th century. Hangul is unique among the calligraphic traditions of East Asia for its incorporation of the circle, a character representing the sun’s central place in the heavens. Linguists have praised Hangul’s design for simply and elegantly representing the sounds of the spoken language — a harmony of form and function that inspired LETTERE’s minimal features.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eExclusive to the Pacific Modern Collection, celebrating the unique legacy of Asian design and culture.\u003c\/p\u003e","brand":"Dita Eyewear","offers":[{"title":"Default Title","offer_id":45652277330214,"sku":"DTX511-49-01AF","price":450.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/7544\/2982\/files\/dita-lettere-black_1.webp?v=1740608433"},{"product_id":"siglo-darkwood-antique-silver-w-medium-grey-ar-xx","title":"Siglo \/\/ Darkwood - Antique Silver w medium Grey","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe striking and sophisticated brother to AVEC, SIGLO’s offers an innovative new construction technique to the classic P3 frame, its elegant acetate skin is cleverly sculpted to reveal a glimpse of its own intricate internal machinery.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eInspired by the refinement of Renaissance statues, which were painstakingly composed to ensure structural integrity, designers forged the subtle curvature and balance of SIGLO’s acetate exterior in the mode of a functional sculpture.\u003c\/p\u003e","brand":"Dita Eyewear","offers":[{"title":"Default Title","offer_id":45652425048358,"sku":"DTX113-48-03","price":550.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/7544\/2982\/files\/dita-siglo-darkwood_1.webp?v=1740608436"},{"product_id":"staklo-black-black-iron-xx","title":"Staklo \/\/ Black - Black Iron - Clear","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThis rectangular Dita optical comes in a dark tortoise and gunmetal frame.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eIntroducing the Dita Staklo DTX 130 02 Optical Glasses – a pinnacle of Japanese craftsmanship and contemporary elegance. Expertly crafted in Japan, these optical glasses embody the seamless blend of impeccable artistry and modern eyewear design.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe Dita Staklo DTX 130 02 Optical Glasses feature a sleek rectangle frame, effortlessly merging bold aesthetics with refined sophistication. Designed to elevate your vision and personal style, these glasses are a testament to the unparalleled quality of Japanese eyewear.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eElevate your eyewear journey with the Dita Staklo DTX 130 02, where traditional Japanese mastery converges with cutting-edge fashion. Whether you're immersed in professional pursuits or indulging in leisurely moments, these optical glasses encapsulate the fusion of supreme craftsmanship and trendsetting design. Embrace the legacy of Japanese artisanship and redefine your experience with the Dita Staklo DTX 130 02 Optical Glasses – an exquisite embodiment of modern refinement and precision.\u003c\/p\u003e","brand":"Dita Eyewear","offers":[{"title":"Default Title","offer_id":45652434518310,"sku":"DTX130-53-01","price":525.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/7544\/2982\/files\/dita-staklo-black-iron_2.webp?v=1740608081"},{"product_id":"staklo-dark-tortoise-gun-metal-xx","title":"Staklo \/\/ Dark Tortoise - Gun metal - Clear","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThis rectangular Dita optical comes in a dark tortoise and gunmetal frame.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eIntroducing the Dita Staklo DTX 130 02 Optical Glasses – a pinnacle of Japanese craftsmanship and contemporary elegance. Expertly crafted in Japan, these optical glasses embody the seamless blend of impeccable artistry and modern eyewear design.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe Dita Staklo DTX 130 02 Optical Glasses feature a sleek rectangle frame, effortlessly merging bold aesthetics with refined sophistication. Designed to elevate your vision and personal style, these glasses are a testament to the unparalleled quality of Japanese eyewear.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eElevate your eyewear journey with the Dita Staklo DTX 130 02, where traditional Japanese mastery converges with cutting-edge fashion. Whether you're immersed in professional pursuits or indulging in leisurely moments, these optical glasses encapsulate the fusion of supreme craftsmanship and trendsetting design. Embrace the legacy of Japanese artisanship and redefine your experience with the Dita Staklo DTX 130 02 Optical Glasses – an exquisite embodiment of modern refinement and precision.\u003c\/p\u003e","brand":"Dita Eyewear","offers":[{"title":"Default Title","offer_id":45652435763494,"sku":"DTX130-53-02","price":525.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/7544\/2982\/files\/dita-staklo-dark-tortoise_2.webp?v=1740608083"},{"product_id":"staklo-matte-crystal-grey-swirl-antique-silver-xx","title":"Staklo \/\/ Matte Crystal - Grey Swirl - Clear","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThis rectangular Dita optical comes in a dark tortoise and gunmetal frame.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eIntroducing the Dita Staklo DTX 130 02 Optical Glasses – a pinnacle of Japanese craftsmanship and contemporary elegance. 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A refined optical frame design from Götti Switzerland.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFrame color: DTV-G\u003c\/li\u003e\n\u003cli\u003eSize: 54-16-138 mm\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Götti","offers":[{"title":"Default Title","offer_id":45652565000486,"sku":"G.MERIE.DTV-G","price":498.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/7544\/2982\/files\/gotti-merie-dtv-6-1.jpg?v=1789718041"},{"product_id":"elmo-size-49-21-145-color-black-grey","title":"Elmo — BLG","description":"\u003cp\u003eGötti Elmo in Black\/Gray. 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Its shape, angles, and surface represent the subtlety and fluidity of the landscape, in a feminine and powerful look.\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\u003c\/ul\u003e","brand":"Lapima","offers":[{"title":"Default Title","offer_id":45652582400294,"sku":"1031080804","price":683.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/7544\/2982\/files\/lapima-nina-havana_1.webp?v=1740608407"},{"product_id":"nina-petit-color-ocean","title":"Nina Petit - Ocean \/ Optical","description":"\u003cp\u003eNina Petit is a compact cat-eye optical frame with a bold acetate front and fluid contours. 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